DudApp
Project
DudApp is an online legal consultancy startup that was born in the middle of the pandemic to adapt to the new digital paradigm, to completely change the perception of the traditional lawyer. Its mission is to provide an immediate legal service and resolve doubts online thanks to its network of lawyers specialised in civil, family and labour law.
We created an identity based on this new concept, providing the brand with a differentiable and groundbreaking value proposition.
Client
DudApp
Rol
Branding
Web Design
Strategy
Digital Marketing
Data
2020-2022
Identity
We were looking for a clear and understandable symbol that represents the basic concept of the brand: online consultations. We opted to break with the visual codes of the sector and frame the identity under a gradient of bright and digital colours, emphasising the most technological part of the project. The chosen typography is organic and expressive and has a humanistic touch that gives us the proximity we are looking for.
Website
The DudApp website has been built under three pillars: functionality, usability and comprehension. We have created a site with a dynamic and fluid navigation placing the user at the centre with the intention that, at all times and just a click away, they can receive the legal support they need. The objective: to create a clear and understandable communication with a direct and questioning language.
Communication
and marketing
This language is applied to all global communication.
As part of the communication plan to publicise this service, we chose to work on inbound marketing by building a digital network of content on legal questions and news from the sector.
A digital marketing plan is drawn up that also includes campaigns to capture leads on Facebook, Instagram and Google, taking into account the conversion funnel and the brand’s target, with a series of creative pieces that reflect the visual identity.
