Mas el Garet
Project
Mas el Garet is a Catalan farm that produces and elaborates cheeses and other organic dairy products from goats and cows. It is committed to an artisan and organic model, while producing its products only with milk from the Catalan territory. They take care of all the details of the production cycle to achieve a unique and special product that leaves no one indifferent.
From the agency we have created a line of packaging for some of their latest products.
Client
Mas el Garet
Rol
Packaging
Data
2020
El Torrat, cheese made with organic cow’s milk
and organic goat’s milk
El Torrat is a cheese made with organic cow’s milk and organic goat’s milk from the “Llet de Cabres Catalanes” label.
In the mouth it is a sweet, enveloping and deep cheese. Perfect to accompany with a fruity wine or a good Catalan cava.
For this limited edition cheese, we have designed an elegant label, with a chromatic range of blacks and golds that transport us to the exclusivity of the product.
The accompanying seal reinforces the quality of the cheese, a premium product of which only 485 units have been produced.
Organic soft cow’s cheese
“El Traginer”
El Traginer is a very mild organic cow’s cheese with a very soft texture. It is made in the new plant of the cheese factory and is left to air for 7 days so that the ferments work slowly, achieving a creamy texture with sweet aromas.
It is ideal for salads, to complement a cheese board, accompanying a sweet cake or quince jelly and even for gratins.
In this case, Mas el Garet’s first cheese made only with cow’s milk, the brand’s logo has been adapted, modifying the symbol of the goat to that of the cow.
This label, adapted to the round shape of the cheese, conveys the brand’s values: craftsmanship, quality and proximity.
Organic goat and
cow “spoon” kefir
Mas el Garet’s new goat and cow kefirs have a creamy texture despite being designed to be eaten with a spoon and have a very low acidity, making it a unique kefir on the market.
We know that packaging is an instrument of direct communication with the consumer. That is why we have opted for sustainable and recyclable packaging that reflects the principles of the brand.
Packaging for a
unique and special product
1
We reinforce the artisan and traditional value with the hand-drawn illustrations of Mas el Garet and the animals.
2
We started with organic shapes to create a composition that transports us to the movement of the product’s main ingredient: milk.
3
We communicate that it is a product derived from a totally ecological process and of the highest quality with the CCPAE certificate seal.
4
We show the purpose of the brand with a storytelling on the back of the packaging.
