Menarini
Project
Menarini España, based in Badalona, is one of the strategic subsidiaries of the international group and is one of the top 15 companies in the Spanish pharmaceutical sector.
Its aim is to be a leading company committed to people’s lives, promoting innovative initiatives that generate knowledge and contribute to better health.
Client
Menarini
Rol
Branding
Graphic Design
Editorial
Communication
Data
2020
Branding
A restyling of the brand Área Científica Menarini and Menarini Consumer Healthcare has been carried out, under the Menarini brand umbrella.
With the restyling in mind, their respective identity manuals have been drawn up and the new brand has been implemented in all graphic communication applications.
Menarini Responsible
This logo has been created to define Menarini as a socially responsible company. It is part of Menarini and is applied to all the company’s CSR communication, such as its Sustainability Report, and to all graphic supports, both online and offline. .
World Hypertension Day
Concept and creation of the campaign for World Hypertension Day. Under the slogan “for a healthier future”, adhesive vinyl stickers were designed for floors, walls and stairs and installed at the Badalona headquarters, with the aim of raising awareness among Menarini employees of the importance of healthy habits.
Points that add up
The Youth Foundation and the wheelchair basketball team work with the aim of facilitating the practice of adapted and inclusive sport and raising awareness in society.
The aim is to consolidate the social vocation by creating a brand for the project with its own identity aligned with other corporate elements of Menarini’s CSR.
The naming and logo “Puntos que suman” (Points that add up) have been created to reflect the essence of the project: the points are not only counted in twos or threes, but add up to an incalculable value: the social value of inclusion, integration and self-improvement. The true souls of sport.
Layout
and corporate stationery
Design of different corporate stationery materials such as envelopes, letterheads, among others.
Responsible for the layout of corporate campaigns and advertisements in different local media and other communication media: roll-ups, informative infographics, Equality Plan, Sustainability Report and corporate dossiers.
