Veïns per Rubí
Project
Veïns per Rubí is a political party where citizens are the absolute protagonists. It is made up of people with no political past, with diverse professions, with previous professional experience not linked to politics. They have a common goal: to transform this city and make it a decent place for current and future generations.
At the agency we have rebranded and redesigned the website and all the corporate material. Including report layouts, newsletters, campaign material and stands.
Client
Veïns per Rubí
Rol
Branding
Communication
Web design
Graphic design
Editorial design
Data
2022
Branding
We gave the new brand a new logo with organic shapes, highlighting the name of the party in a much fresher and visual way, easy to identify and remember. A new image ready to have more prominence and turn the party into the real alternative for change in Rubí.
The logo of Veïns per Rubí is made up of these three words, with a composition that makes the words that stand out most are the two key words: “neighbours” and “Rubí”. This logo is the brand identifier for common use in all applications.
Just as the logo is endowed with organic shapes, so is its ecosystem.
A door, a window, an opening that acts as a connecting link between different elements and at the same time is an opening towards change, towards transformation, a door that invites you to enter, a window that invites you to open: a new concept open to all the residents of Rubí.
A horizontal version of the logo is available, which will be used in those formats in which, for reasons of legibility, the horizontal format is the most appropriate.
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Corporate materials
The redesign of the newsletter adopts the new airs of this renovation, introducing the shape of the window that forms part of the brand ecosystem, the new typography, colour and branding.
All of this has a positive connotation. It conveys hope, change, advancement and freshness.
A ballot box and a newsletter have also been designed to provide the right of opinion to all the city’s residents during the campaigns with the Vote your proposal tents.
Website
All these changes have also been applied to the redesign of the corporate website where all the elements of the brand are in harmony. With a user experience designed to be easy for any citizen interested in the new future offered by Veïns per Rubí.